Case Study — Residential Painting · Boston, MA
How a Residential Painting Company Generated 308 Leads & $171,461 in Revenue in 6 Months
A saturated market. Zero ad history. One blank slate — and a machine we built from scratch.
A Boston painting contractor specializing in high-ticket cabinet and custom interior/exterior painting had never run a single digital ad. Here's exactly how we changed that — and what happened next.
$171,461
Revenue Generated
308
high-intent leads
44.88%
lead-to-appt rate
$6,858
avg Job Size
the challenge
Sound Familiar?
The client is a residential painting contractor based in Boston, specializing in high-ticket home services like cabinet and custom interior/exterior painting.
They market directly to local homeowners in an incredibly crowded, highly competitive metro area. Before partnering with us, they had been relying entirely on traditional word-of-mouth and had never run digital advertising campaigns before.
01
Unpredictable
Pipeline
They market directly to local homeowners in an incredibly crowded, highly competitive metro area. Before partnering with us, they had been relying entirely on traditional word-of-mouth and had never run digital advertising campaigns before.
02
No Demand Generation
They lacked a predictable mechanism to generate high-intent leads and estimates — meaning they couldn't confidently scale their team or forecast revenue.
The Approach
How We Built Their Machine
Four moves. Built from the ground up.
Built a High-Intent Direct-Response Funnel
Instead of running generic brand-awareness ads, we launched localized Meta lead generation campaigns engineered to capture homeowners actively seeking custom painting quotes.
Creative Asset Isolation & Testing
We leaned heavily into owner focused creative angles to disrupt the feed to build brand and also showcasing work and testimonials to ruthlessly filter for high-value leads rather than cheap, unqualified clicks.
Direct CRM Real-Time Lead Tracking
We routed all incoming leads straight into a centralized performance dashboard to monitor precise cost-per-lead and cost per estimate and set targets against actual revenue wins.
Immediate Booking Follow-Up Flow
We streamlined the transition from raw lead capture to booked appointment.
$171,461
Total Generated Revenue
With an average job size of $6,858
136
Appointment Bookings
With an outstanding 44.88% lead-to-appointment conversion rate
308
Form Leads Generated
high-intent form leads tracked directly in Meta Ads Manager alongside 303 platform-synchronized leads in the dashboard
Success in Action
The results
By building their advertising infrastructure completely from the ground up, the performance metrics scaled aggressively
As detailed in our team communications in the real-world operational impact spoke for itself:
"Very happy client — so much so that their calendar is booked out as far as March end for cabinets."
Want to build a predictable, high-ticket appointment machine for your home service business that leaves your calendar booked out months in advance?
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